BoosterHub

Who Should Be on My Booster Club’s Mailing List?

When you’re operating a booster club, having a wide audience is key to success. If you have a small mailing list, you’ll be sending communications and invites to the same group of parents repeatedly. That can make it really hard to get engagement over time.

There are lots of groups who may be interested in the club aside from parents. In addition, not every communication needs to be about fundraising. You can simply send a newsletter with club updates or encourage supporters to attend an event.

At a minimum, you should consider adding sponsors, club sports, local businesses, and alumni to your booster club mailing list.

Sponsors

If your booster club is lucky enough to have corporate sponsors, they absolutely need to be on your mailing list. Sponsors have already demonstrated that they are interested in the club and furthering its goals. At a minimum, they should know what’s generally going on and receive periodic updates.

Oftentimes, sponsors will be willing to increase their contributions for an event or two throughout the year, so make sure to keep them in the loop with fundraising efforts. If the sponsor isn’t able to contribute financially, they can at least help spread the word.

Club Sports

Club sports leagues in your area are a great place to look for potential supporters whose interests are aligned with yours. For example, if your booster club is funding a particular sport, the local club league will probably be interested in making sure the school continues to offer it.

Participants in club sports are more likely to be interested in the success of your booster club and they are more likely to attend fundraisers. They can also be a great connection for the kids that your organization supports.

Local Businesses

While many local businesses may not be able to offer a corporate sponsorship, that doesn’t mean they don’t want to help your booster club. A local business may be willing to sponsor a fundraiser or two or donate their products and services to help generate interest.

In addition, if a local business isn’t able to contribute to your club this year, it may be in a different position in the future. Adding it to your mailing list keeps your club in front of leadership.

Local business owners are some of the most invested people in the community, so staying in touch with them is a good practice for your club.

Alumni

Your booster club’s alumni community is a great group to keep in regular communication with. Booster club alumni may not be active members anymore, but they likely still care about the mission of the organization.

Alumni are often willing to donate, volunteer, or spread the word about your initiatives. Sending regular booster club emails doesn’t take a lot of effort and can mean a lot to former members who are still invested in the community.

Building out your mailing list can take a little extra work to start, but it is well worth the effort in the end. A long mailing list can pay dividends in community engagement and turnout at your fundraisers. It’s also a great way to spread awareness and show off your progress and success.

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Ways to Fundraise for a Booster Club

Fundraising is perhaps one of the most important functions of your booster club. However, it can be tough to build momentum, especially if you are new to fundraising as a whole. You can also get stuck in a rut and feel like you are running the same two or three events on repeat. That’s when it’s important to mix things up to keep club members and donors engaged, ensuring a steady stream of support for your student-athletes. With that in mind, here are a few ways to raise more money for the student-athletes you support:

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Non-Profit Donation Receipt

Whenever someone donates to your club, you must ensure that you send them a clear receipt so they can take advantage of their tax deduction. These receipts are your club’s way of saying, “Thanks for being on the team,” and they’re essential for keeping records organized. Providing a timely and well-documented receipt also makes your club appear professional and organized. In turn, you’ll be able to more easily build trust with donors and encourage them to give again in the future. After all, donors need to be confident that you’re acknowledging and managing their contributions properly. On that note, here are a few tips to help you create compliant receipts:

Booster Club Best Practices

Booster Club Rules

You certainly wouldn’t sign up for a sports league without knowing the rules of the game, so why would you attempt to run a booster club without a clear set of guidelines? In a booster club, the rules take the form of bylaws, which are policies and procedures that are vital in keeping everyone on the same page, helping to avoid misunderstandings, and ensuring that each member understands their part in supporting the club’s mission. In some cases, these bylaws will spell out who can and can’t be members, as well as who is eligible to serve on the board. Some states even have standardized playbooks that you need to follow. The University Interscholastic League (UIL) in Texas, for instance, has a playbook of its own, covering specific bylaws for booster clubs that support school programs. In any case, here are some tips for ensuring everyone in your booster club plays by the rules so you can have a productive year: