BoosterHub

Social Media, Websites, Email — Where Is the Best Place to Update Your Booster Club Info?

The simple answer is: if you have it, it should be updated. Don't just open a Twitter account because everyone has one. Pick the media your fans and families use the most, and then keep it updated. With more people creating social media accounts each day and increasing their online presence, it’s easy to interact with just about anyone. If you’re ready to establish a booster club online, how do you know the best place to do so?

While you wouldn’t want to just sign up for just any social media account or marketing campaign, having options is essential. Let’s dive into the top tips and tricks when it comes to effectively using your booster club’s online presence.

‍Follow Your Supporters

The biggest tip is going where your friends, supporters, and family members are online. You can decide which is the right social media site for you by identifying where your target audience goes. The audiences of most booster clubs are on Facebook, so it’s a great place to start.

Many coaches and athletic directors use Twitter as their primary social media platform. Retweeting their posts and other district and state athletic accounts will help keep your audience informed. If your club has a great photographer and you have great pictures of your program, instagram is a great idea.

Be Consistent in Posting on Social Media

No matter which social media platform you choose, the key is consistent posting. Even if your season only lasts for a few months, keep your posts going year round. Consider doing coach or athlete spotlights or highlights of a past season big event.

You may also like this

No items found.

Ways to Fundraise for a Booster Club

Fundraising is perhaps one of the most important functions of your booster club. However, it can be tough to build momentum, especially if you are new to fundraising as a whole. You can also get stuck in a rut and feel like you are running the same two or three events on repeat. That’s when it’s important to mix things up to keep club members and donors engaged, ensuring a steady stream of support for your student-athletes. With that in mind, here are a few ways to raise more money for the student-athletes you support:

No items found.

Non-Profit Donation Receipt

Whenever someone donates to your club, you must ensure that you send them a clear receipt so they can take advantage of their tax deduction. These receipts are your club’s way of saying, “Thanks for being on the team,” and they’re essential for keeping records organized. Providing a timely and well-documented receipt also makes your club appear professional and organized. In turn, you’ll be able to more easily build trust with donors and encourage them to give again in the future. After all, donors need to be confident that you’re acknowledging and managing their contributions properly. On that note, here are a few tips to help you create compliant receipts:

Booster Club Best Practices

Booster Club Rules

You certainly wouldn’t sign up for a sports league without knowing the rules of the game, so why would you attempt to run a booster club without a clear set of guidelines? In a booster club, the rules take the form of bylaws, which are policies and procedures that are vital in keeping everyone on the same page, helping to avoid misunderstandings, and ensuring that each member understands their part in supporting the club’s mission. In some cases, these bylaws will spell out who can and can’t be members, as well as who is eligible to serve on the board. Some states even have standardized playbooks that you need to follow. The University Interscholastic League (UIL) in Texas, for instance, has a playbook of its own, covering specific bylaws for booster clubs that support school programs. In any case, here are some tips for ensuring everyone in your booster club plays by the rules so you can have a productive year: